Paul Mason, a strategic communications executive with extensive experience with a number of Triad-area companies, has joined UNCG as associate vice chancellor for marketing and strategic communication.
Mason most recently served as global communications director for TE Connectivity in Winston-Salem. He also has held strategic communication leadership roles with VF Corporation and Jefferson-Pilot in Greensboro, as well as with Wachovia, Duke Energy and Johnson Controls.
Mason has held a seat on the UNCG Bryan MBA Business Advisory Council and with the university’s Human Environmental Sciences Foundation.
As associate vice chancellor, Mason will serve as the university’s senior marketing and strategic communication professional and lead the University Relations team, which has responsibility for internal communications, public relations, marketing, web design and content, and social media. The University Relations team works closely with other marketing and communication professionals across UNCG to advance the university’s reputation locally and nationally.
Mason will report to Chancellor Linda P. Brady. Brady said Mason’s broad range of experience across the communication spectrum provides a strong fit for the role.
“UNCG is happy to welcome Paul Mason,” Brady said. “His breadth of experience, which includes marketing, communications and public relations, in both the corporate sector and higher education, makes him an ideal strategic communication leader for this university as it continues to grow and evolve.”
Mason holds an MBA from the University of Maryland and a bachelor’s degree in journalism from Central Michigan University. He also has been a journalism fellow at the University of Wisconsin and the University of Missouri.
Mason has been involved with a number of local organizations, including United Way of Greater Greensboro, the American Heart Association, the Greensboro Chamber of Commerce, the Guilford Merchants Association and the Better Business Bureau of Central North Carolina. He chaired the North Carolina Council on Economic Education and was a founding board member of the Guilford Education Alliance.
Mason and his wife, Claudia, have two daughters, Carson, 17, a high school junior studying contemporary dance at the University of North Carolina School of the Arts in Winston-Salem, and Kendall, 14, a rising freshman at Weaver Academy in Greensboro.
By Michelle Hines