You may have seen her at Rawkin’ Welcome Week, Homecoming or, most recently, the NCAA Tournament Watch Party – iPhone in hand, capturing all of the campus excitement and sharing it in real time on Instagram and Snapchat.
She may have responded to your DM (direct message) about the university closing for inclement weather, or perhaps your questions regarding parking on campus.
Or maybe she was one of the first to celebrate your admission to UNC Greensboro, by retweeting your post to the university’s nearly 30,000 Twitter followers.
As UNCG’s social media manager, Morgan Glover is in the thick of it all. Her day-to-day is a constant balancing act – sharing university news, monitoring what she calls “social chatter,” responding to questions, training other social media administrators on campus and gathering content.
“My role is to monitor, facilitate and shape conversations happening around campus, and equip others to do the same,” she says.
Prior to UNCG, Glover worked in journalism for more than a decade. Most recently, she was the online news editor and community engagement editor for the Greensboro News & Record, managing the social media presence of the newspaper and working with reporters and editors to help them build their own social media audiences.
She was drawn to UNCG because of the growth potential – when she started in the fall of 2015, UNCG had an inactive Instagram account and was not using Snapchat.
Now, the university’s Instagram has more than 7,000 followers, and Snapchat has become a key channel for communicating what’s happening on campus. In addition, the university’s Facebook following has increased 25 percent to about 46,500, and its Twitter following has almost doubled.
Why is social media such a critical tool for the university? First, it’s one of the best ways to communicate with current and prospective students. Second, it can help raise the profile of UNCG.
“I encourage students to use social media to share their UNCG experience and help shape the conversation surrounding the university,” she says. “At a practical level, the value of their degree increases as the perception of the university improves. I think sometimes students can be timid, but it’s important for them to understand that their perspectives really matter.”
That’s Glover’s favorite part of the job – hearing from Spartans themselves on social media, whether it’s a high school student celebrating the scholarship they received or alumni sharing their Spartan pride.
“I really enjoy seeing those conversations play out in real time.”
On Tuesday, March 27, Glover will host the first annual UNC Greensboro Social Media Day to engage with even more members of the campus community. The event, held in Cone Ballroom of Elliott University Center, is an opportunity for students, faculty and staff to interact with Glover directly, learn how to join the conversations happening online and have some fun.
A “social media social” will take place from 11:30 a.m. to 1:30 p.m., and students can attend a Q&A session with Glover from 2-3 p.m. To RSVP for the Q&A, click here.
The hashtag for the day is #UNCGsocial, and a Snapchat filter will be available around Elliott University Center from 8 a.m. to 8 p.m.
Do you have suggestions for how the university can improve its social media presence? Are you interested in becoming a student social media ambassador? Email Glover directly at firstname.lastname@example.org.
Story by Alyssa Bedrosian, University Communications
Photography by Martin W. Kane, University Communications
Videography by Grant Evan Gilliard, University Communications