News Items from UNC Greensboro

Image of archival photo from 1904 beside present-day photo.

Well Crafted NC, a new digital project by UNC Greensboro University Libraries that documents the history, business and culture of beer and brewing in downtown Greensboro, will host a free, public launch event at Little Brother Brewing this Saturday, April 14, from 3 to 7 p.m.

The UNCG and Greensboro communities are invited to view an exhibition of historical photos, recipes and other items, explore the digital project, speak with project coordinators and taste a special beer brewed specifically for the launch. The event is part of NC Beer Month 2018, and is supported by the North Carolina Brewers Guild.

For many, libraries and beer may seem like an odd pair. Yet according to UNCG’s Richard Cox, digital technology consultant and a coordinator of the project, UNCG University Libraries is uniquely positioned to capture and document what has become an increasingly important industry in Greensboro and across the state.

“We have the resources to work with our partner breweries and industry organizations to preserve their story for the long term, and make sure that the records of this industry are around for many years to come,” Cox said. “It’s all about community engagement with locally-owned businesses, local history, and how all of that comes together to uniquely affect culture across North Carolina.”

In the fall, the University Libraries team conducted a location analysis of old saloons, digitized archival materials, created a comprehensive timeline and interviewed the owners and brewmasters of the five downtown breweries: Gibb’s Hundred Brewing Company, Joymongers Brewing Company, Little Brother Brewing, Natty Greene’s Brewing Company and Preyer Brewing Company.

The interviews and historical timeline, as well as blog posts and other resources, are available at wellcraftednc.com.


Story by Alyssa Bedrosian, University Communications

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