The home page will have a new look, as part of this 2011 UNCG web site upgrade.
The current version of the university web site was created in 2006. Minor updates have been made to design and content on the home page and top tier pages, but no major changes have been made in more than five years, Lyda Carpen (University Relations) explains. In the meantime, units across campus have continued to evolve their own pages. As a result, the university web site lacks cohesion of branding and navigation.
In response to these issues, the Internet Oversight Committee (IOC), University Relations (UR) and Information Technology Services (ITS) began a conversation in the spring of 2010 about how to address an upgrade to the UNCG site.
After reviewing a number of options, the IOC approved a new header and footer design, as well as an update to the UNCG homepage. These changes were designed to address:
- Visual unification of the entire site as a result of stronger use of university colors and branding elements
- Consistent use of upper level navigation
- Wider pages – from 600 pixels to 960 pixels
- Addition of a “search this site” function to the search box
- Addition of the “uncg connect” icon to the footer to distinguish university and unit level social media
- Improved flexibility in home page navigation with the addition of secondary layer of navigation above the footer
This undertaking has been informed by the efforts of the Integrated Marketing and Strategic Communication (IMSC) Committee. IMSC has been charged with collectively planning and communicating a holistic story to enhance UNCG’s reputation.
IMSC is producing guidelines for content areas of the UNCG site (as well as for all kinds of communications). A brand guide web site with additional information and more tools is planned for spring semester. In addition to the new header and footer, these guidelines and tools will help campus units flesh out the content of their sites, says Carpen. Units considering a revamp of the content areas of their web site are encouraged to wait for these new brand standards.
IOC plans for the university web site were presented to IMSC last spring, and the committee endorsed the improvements. The IMSC and IOC committees share four members and the two groups have been working on parallel tracks.
For campus developers, updated unit web site requirements and HTML assets and templates are being provided to the campus from the IOC web site. Units are encouraged to update their pages with the new header and footer as soon as they are able. The deadline for compliance is August 2012.
Information about the IMSC, co-chaired by Joy Bhadury (Bryan School) and Helen Hebert (University Relations), can currently be viewed at the committee blog, which includes more information about the web site.
Those with questions about the web pages may email Lyda Carpen.